Is Twitter not quite as useful as you thought it would be? I’ve been using social media for a few years now and have worked out a few tips worth sharing about Twitter.
Though I started off thinking Twitter a waste of time, I’ve found it receives the fastest responses and contact with people who will share information, and thank you for sharing as well.
- The people you retweet will often retweet the same post again, but this time with your tag included
- They will often thank you for your retweet or mention. If they do this by retweeting, your tag is mentioned again
- Check the post and/or link you are retweeting. I won’t RT an image that I think is demeaning or in any way inappropriate to my target audience. I like to know the links work and the article they link to is worthwhile reading
- Avoid retweeting obvious advertising – while some will be okay, with others you’ll be adding to their spamming. You want to share worthwhile information so that you are seen as a reliable source.
Share articles and news
- Make some original posts by sharing links to articles that you’ve read, events you’ve heard about or any other tidbit you think your audience might like to know about. This varies the types of posts you contribute and makes you more interesting. It also aids in increasing your credibility
- Vet what you are going to share to make sure that the message it sends is the type of message you want to be associated with
- Create a blog and write your own articles. Set up your blog so that new posts are automatically tweeted. Repeat links to your articles over a few days or weeks to increase your total viewers. Remember not everyone is on Twitter 24/7 (not even me) and a lot of your posts will be missed by a lot of your followers
If you have multiple Twitter accounts (I have two targeting different audiences for different purposes) then setting up a Social Dashboard through Hootsuite or Tweetdeck (or any other similar) account is going to be handy as hell.
- You can follow all accounts almost simultaneously without having to log out of one to check another
- You can schedule posts so that not everything is coming out at the same time (this gives your presence longevity without you actually having to be online)
- You can schedule posts so that you reach across time zones. In Australia (where I am), I read and post to UK audiences in the evening. Local audiences are active in the morning and afternoon. If I have something for both, I’ll post in the morning and evening
- I haven’t worked out how to do that from my phone yet though so sometimes my posts come out within seconds of each other over half an hour or so (sorry for the bombarding)
Is it worth it?
That depends on your purpose for tweeting or using social media in general.
If you’re trying to create awareness of yourself, your product, or your cause and there’s a potential audience out there in tweet-land, then it’s a resounding yes.
If you want to keep up with situations, breaking-stories as they happen, then yes again. Headlines are posted to Twitter faster than they can be presented on television or in a newspaper. You do need to be using Twitter off and on over the course of the day though.
If you want to meet like-minded people from around the world, then yes. I’ve made a couple of Twitter friends and acquaintances. It’s nice recognising people and having a quick chat.
If you want to use it to keep in touch with friends… I’d go to Facebook. But that could just be me as very few of my friends or family are on Twitter.
- As with anything, don’t believe all you read on Twitter
- If you get a Direct Message from someone (even if you know the person who sent it) and all that’s there is a link – don’t click on it. It’s more than likely a virus
- Check who you follow and who starts following you. If you want quality audience and posts to retweet, avoid scammers and people who don’t provide a description. You don’t have to follow back everyone
- What you say on Twitter stays in the cyber verse forever (apparently) so don’t repeat gossip or talk trashy or share inappropriate images or they will become part of your reputation
- There’s been a lot of talk about trolls lately (people who make inappropriate and usually pretty darn rude posts that personally attack others). Ignore them. They are not worth your time or energy in any way, shape or form.
Twitter can be like talking to friends and acquaintances; you can pick up information that is valuable, interesting or just plain funny. Share it around when you can – we all enjoy a good story.